BURGER KING EYES BIG BITE OF EUROPE MARKET WITH 'VEGGIE WHOPPER'

NESTLE ALREADY HAS HAD A SOYA PROTEIN AND WHEAT-BASED HAMBURGER ON SALE IN EUROPEAN AND US SUPERMARKETS SINCE THE END OF SEPTEMBER.

US FAST-FOOD GIANT BURGER KING ON TUESDAY LAUNCHED ITS MEATLESS BURGER IN EUROPE, HOPING TO CAPTURE A SUBSTANTIAL SLICE OF A GROWING MARKET.

Nestle already has had a soya protein and wheat-based hamburger on sale in European and US supermarkets since the end of September.
The vegetarian version of its prime "Whopper" hamburger is being added to the menu in 25 countries and 2,500 restaurants after testing in the United States and Sweden.
Burger King, which is best known for flame-grilled patties, said with the new product it was now the biggest European fast-food restaurant chain offering a veggie burger.

US fast-food giant Burger King on Tuesday launched its meatless burger in Europe, hoping to capture a substantial slice of a growing market. The vegetarian version of its prime "Whopper" hamburger is being added to the menu...

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